Listen detects who refers each visitor to your website, whether that be pay-per-click operators like Google or your own affiliates. Listen then compares how much money you make from those referrals to how much money you spent on that campaign, immediately showing you which affiliates and paid search terms are worthwhile investments.
Use Listen to tailor your commission deals with affiliates using 'pay-per-action' rather than 'pay-per-click', rewarding them for profit generating customers and eliminating the increasing problem of referral fraud. You can also easily turn your exiting customers into affiliates and get them to market for you!