Predicting customer behaviour with Propensity modeling and RFM.

RFM analysis is a tried and tested method for predicting how likely a customer is to purchase from you again.

RFM stands for Recency (how long since the customer last bought), Frequency (how often the customer has bought) and Margin (how much you have made as a result).

How it works in practice:

Any time you view a list of customers Listen gives you the option to see each customers individual RFM scores or a weighted percentage score to give you an instant insight into how likely each customer is to buy again.

3 easy steps:

1. Select which customer milestones are important transactions.
2. Choose how many groups.
3. Add them to your report on Listen.