Listen integrates into any back-end database simply and painlessly.

Listen integrates quickly and non-intrusively with your back-end databases, customer relationship management (CRM) and financial systems to tell you which website leads are actually earning you money long-term, relating front end sources to back-end profitability.

How it works in practice:

Let's say you are a bank, and you've had 300 people apply for a credit card online after your recent campaign. Your report from Google Analytics tells you that 300 successful applications have been completed. Great! Maybe not - what if none of them were approved? You've just wasted a lot of money.

3 easy steps:

1. Ask your IT department for a username and password.
2. Pick the relevant customer related details in your back-end database.
3. Add them to your report on Listen.