Listen Marketing - Key Features

• Targeted Website Content

  Listen Marketing dynamically shows different targeted content to each of your website visitors. Using a simple rule engine, contexts can be associated with certain actions (page views, search terms etc.), and different content written for each context.

• Lifetime Analytics

  Lifetime Analytics. Listen integrates web analytics with all your crucial back-end systems quickly and non-intrusively, to give you a full history of transactions for every single customer. This data powers an incredibly powerful (but easy to use) reporting engine.

• Customer Value Prediction

  Listen uses a data mining technique known as RFM Propensity Modeling to accurately predict which of your existing customers are most likely to buy from you again.

• 100% Accurate ROI

  By measuring every financial transaction you have with every single customer Listen Marketing is able to calculate 100% accurate return on investment statistics. Combined with custom sales funnel segmentation this is an incredibly powerful tool for marketeers.

• Affiliate Management & CPA

  Listen includes a fully featured affiliate manager and tracker to put you back in control of your affiliate deals. Listen puts a concrete margin against each affiliate telling you which are making you money and which are not.

• Simple Setup

  Listen integrates into any existing back-end database quickly and easily. Meaning minimum time (and money!) is required to get Listen up and running.