Listen Marketing Case Studies

Inside Track - www.insidetrack.co.uk

Listen Marketing has processed more than £1.6 billion worth of transactions for Inside Track.

Inside Track are the largest supplier of education on property investment in the world, operating in 5 countries. They also sell property, handling more than 12% of all off-plan property in the UK last year.

Listen Marketing has processed more than £1.6 billion worth of transactions for Inside Track.

Before implementing Listen Marketing Inside Track had large scale affiliates deals which were impossible to verify as worthwhile investments. In an attempt to attribute back-end value against front-end cost, Inside Track spent 5 days each month generating a report which followed their customers half of the way through their sales funnel. With Listen Marketing that same report is generated on-demand in 5 seconds! Not only that, the report now covers their entire sales funnel giving them a definitive value for their return on investment.

Zopa - www.zopa.co.uk

"Zopa is the world's first lending and borrowing marketplace. Where lenders make money, borrowers get low-cost loans, and everyone cuts out the bank".

Listen Marketing has helped Zopa optimise each of their sales funnels and launch a massive affiliate campaign by offering referral incentives to all of their existing customers.

Zopa were already producing sophisticated week-end marketing data by manually processing SQL report data in Microsoft Excel. Listen has enabled them to do away with those time consuming reports, they now get their reports on-demand with up to the minute data using Listens real-time web-based reporting interface.