Lifetime Analytics.

Web analytics systems are good at telling you how your website is performing, lifetime analytics tell you how your entire business is performing. Listen integrates web analytics with all your crucial back-end systems quickly and non-intrusively, to give you a full history for every single customer.

This data, combined with listens intuitive interface, enables non-technical staff access to a vast range of mission critical MI, including conversion rates, lag times, trend-analysis and contactable lists of dropouts.

How it works in practice:

Let's say you are a bank, and you've had 300 people apply for a credit card online after your recent campaign. Your report from Google Analytics tells you that 300 successful applications have been completed. Great! Maybe not - what if none of them were approved? By tracking the full lifetime value of a customer listen relates front-end costs to back-end profitability.

3 easy steps:

  1. Ask your IT department for a username and password.
  2. Pick the relevant customer related details in your back-end database.
  3. Add them to your report on Listen.

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Find out more on lifetime analytics in our tutorial:

Lifetime Analytics